Behind each musical show or concert, there is a preparation that goes from the technical to the creative; And that can speak Andrés Rivera who, without a doubt, manages these two terms.
On a 15 -year experience, Andrés has been immersed in the world of concert production with immersive audiovisual experiences that allow creating an emotional connection between the public and artists.
“We started when I was 20 years old with the breaks. We started very slowly while we learned, it was a slow process ”, Andrés says referring to the family business that began to be known in different events.
Within the art of enlightenment and visual shows, the laser became the protagonists when in 2018 the family acquired the first of them and with this, they began to make presence in techno places in Bogotá and in other countries.
«We were the first company that we had powerful lasers,» says Andrés.
Although this was a family business, the young man emphasizes that his taste for electronic music led him to bow for wanting to make this somewhat bigger. “I liked the synchrony that I had to go with music and with which things are operating so that the show makes sense. ”
Andrés has worked with artists such as Karol G, Eladio Carrión, Feid, J Balvin, Blessd, Ryan Castro, Tiësto, Rüfüs du Sol, this has allowed him to impose his own style within this scene as, for example, when the artists do not have prepared their show “You can express yourself as you want, we must have the agility and speed of following the singer and be an extension of what he is transmitting. You must have synchrony. ”
On the other hand, Andrés emphasizes the importance of the visual part in a show “I am in lights, but you have to accept it. If the sound goes in a concert, everything stops. But if they leave the lights you can continue in theory. But then, coordinated to the audio, to the audio, Visual experience is very important for people to enjoy it, feel it more, amplify it. ”
Although most of his dreams have seen them reflected in each of the montages he has carried out, Andrés is clear about his goals within the industry, he not only seeks to mount world -size shows, but with these build a complete experience that connects with the public and leaves an emotional footprint.
“Today the shows are not only music, but of complete experiences, and The laser has the ability to wrap the public, tell visual stories and bring concerts to a much more immersive and memorable level, ”he emphasizes.
